Digital Transformation is radically changing the purchase experience and interaction with the physical and digital spaces where it takes place.
Retailers often live this change as an inflexible competition between the real and the virtual world, with online purchasing devouring offline sales.
In fact, better than others, this aspect represents how their necessary symbiotic relationship
can enrich the quality of the purchase experience.
In our vision there is a harmonic relationship between the digital and the physical world which does not create a contrast between the online and the offline. In fact, they are different sides of the same coin – an experience which we define “on-live”, that is, created in real time around an emotional relationship between the consumer and the brand, in a constant, continuous and reciprocal exchange in different moments of truth which characterize the purchase process.
In this way, the store becomes a “responsive” place which is created around the customer who is free to interact with different products. In this place his/her purchase experience becomes an integral and fundamental part of the value of the brand. It is a “win-win” situation which offers the person a fluid, simple, innovative and personalized experience; tailor-made, and all-encompassing, respecting feelings and the value of time. From their side, the sellers have a better awareness of the satisfaction received from their proposal and may adapt it continuously to improve its appeal and increase the profitability of the places which accommodate it.
In this scenario, digital technologies and physical design cooperate to make every creation a unique and emotional experience.